How we accidentally disrupted the Influencer Social Media Market
Muse Media was built from a problem we lived through. We worked inside agencies that relied on old systems, slow processes, and guesswork. We kept meeting brands that felt unheard, unsupported, and stuck. We saw teams paying high retainers without seeing real growth. We knew this industry needed a new approach.
Our work with influencers showed us what real growth looks like. We built talent from zero. No audience. No traction. Only raw testing. We tried 847 hooks in our first six months. We studied watch time. We tracked patterns. We saw what worked and what failed. Those lessons took accounts to 10M followers and brands to more than 2B organic views.
This experience showed us something simple. Traditional agencies were not building. They were repeating. They relied on templates and standard rules. We had real data, real testing, and real results. We had frameworks built from zero.
Muse Media started because we wanted brands to have access to that level of truth and experience. No inflated retainers. No long contracts. No theory. Only systems that have been proven in real growth.
Muse is personal to us. It is the work we believed needed to exist. It is the answer to every frustration we felt in older agencies. It is the bridge between real testing and real performance. It is a team built on experience, precision, and transparency.
We built this company to give brands the same growth foundations that took influencers from nothing to millions. We built it to replace guesswork with data. We built it to move fast, stay honest, and deliver results that matter.
This is how Muse Media was born. From a problem lived. From experience earned. From growth built from zero. πͺ